Creative director with 14 years shaping brands for culture, fashion and technology clients. I lead multidisciplinary teams from strategy through craft, and believe the best identities are systems people can build on.
- Direct a 12-person team across identity, motion and digital product
- Led the rebrand of a European rail operator reaching 180M annual passengers
- Won 2 D&AD Pencils and a Cannes Design Lion for a museum wayfinding system
- Shaped brand platforms for fintech and healthcare clients with budgets up to £4M
- Built the studio's first design-system practice, now 9 people
- Designed editorial campaigns published in 30+ countries